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Hello and welcome to my blog! I will be using this website as part of my Social Media and Marketing Communications course through Southern New Hampshire University.

PNC Park

 

Marketing Perspective

The role influencers have in marketing is becoming increasingly important, as they reach more people than previous marketing techniques. With Social Media on the rise and the new generation of millennials always on social media platforms, the increasing use and importance of these influencers goes without mention. Personally, I do not tend to follow these “influencers”, as I tend to keep my social media profiles personal and only follow people I am close with. That said, I do follow many sports teams and athletes, which brings the concept of influencers to a new level.

As athletes sign onto partnerships with leading sporting apparel companies, part of the deal is that they must use their personal accounts to post ads for the business. This is a secret way of using influencers to grow the brand, as they are relying on people who already have a major following. I have seen this done primarily by athletes of the United States Women’s National Soccer team, as players such as Alex Morgan and Kelley O’Hara post frequent ads for Nike and Under Armour, respectively, which feature them wearing apparel made by the company. I think this trend will continue to rise as more athletes from different sports sign partnerships with companies.

Doing this type of marketing reaches more people than would typically see ads or posts from the company. Instead, you are entering a new market, and a higher following rate could be expected afterwards. Knowing that millions of people will see it if these influencers share the ad is a major plus and the hefty pay check is worth it, as the company would likely be paying even more to try and get that many views in a different setting. The strategy I see in nearly every one of these examples of influencers in product placements. Whether it be an athlete wearing a Nike shirt or a social media blogger wearing the Jimmy Johns logo for a few videos, all of these are getting the logo out there and visible to the viewers. Simply having a product in sight during a video can go a long way.

These influencers play a huge role in marketing, and are at the forefront of the new age of marketing. As time goes on, I expect to see more and more companies using influencers to help in their marketing campaigns. While commercials with always be a major place to have advertisements, using influencers on social media platforms will soon be near the same level as on television. Lastly, marketing perspective is a great topic, and has a major impact on the relationship between the company and consumer. If a viewer sees a celebrity they follow using a product of a business, they will almost certainly be more likely to try that out. For example, if a viewer sees the influencer eating Subway or wearing Nike Football training gloves, they will want to have one of those products. This is something that was originally found in commercial advertisements, but is now making its way through influencers.

Overall I think influencers are the newest and best way of marketing, and their use and popularity will continue to grow as time goes on.

References:

Whitaker, B. (2016, December 14). The Influencers. Retrieved April 11, 2017, from http://www.cbsnews.com/news/60-minutes-kim-kardashian-logan-paul-social-media-influencers/

The Voice: Impacting the reader through Digital Media

The Voice is one of the most popular television shows currently, and it draws in thousands upon thousands of viewers over the multiple nights per week it is aired. With a background of singing throughout my high school career and currently as a part of the choir at my church, I too am invested in the show, which features talent of all ages, genders, and genres. The star-studded panel of coaches is one of the many things people find entertaining about the show, as they bring an added step of entertainment to the show.

Looking at how the television show reaches their target audience, many wants and needs have been met to grow their brand and fan base. First and foremost, the panel of coaches already mentioned has been adjusted since the show premiered in 2011, to better fit current society and be equipped with some of the industry leading professionals. Stars such as Blake Shelton, Adam Levine, CeeLo Green, and Miley Cyrus, among others, have taken the role of mentoring young musicians and serving as a coach on the show. Currently the show features coaches Adam Levine, Alicia Keys, Blake Shelton, and Gwen Stefani. In addition to enhancing the in-show personnel, The Voice has made adjustments to include social media platforms as part of the show. Having additional outlets to expand the show, more people have been made aware of the program, and thus additional viewers have tuned in.

Continuing on how The Voice successfully met the wants and needs of the target audiences and also discussing how the social and consumer experience was addressed, there is much that goes into this. Looking at the connection between viewers and the show, many adjustments were made to enhance the experience. One way achieving this has been through the Skybox, which is an added part to the studio and show. In the skybox, the show frequently hosts well-known musicians, former contestants and others to the “Skybox”. When featuring this area, the host refers to social media accounts, such as Vine and Twitter, to go over backstage coverage and twitter chatter. Another part of updating the social experience has been through the official “Voice App”, which contains behind-the-scenes footage and the “Instant Save” during the show. The Instant Save has allowed fans to vote in real time on which contestant should remain on the show, by voting through the app.

One last way The Voice has addressed the social and consumer experience has been through social media platforms. With accounts on well-known platforms such as Facebook, Tumblr, Bitmoji, Twitter and Snapchat, viewer experience has become better through many new features and adjustments. Fans can now see themselves as contestants and coaches through use of Bitmoji and Snapchat, and can stay up to date with the latest GIFs on Tumblr. Also, twitter is arguably the most used platform, and tweets between coaches are sent out as the episodes air; sometimes even appearing on the screen! While I have only touched on a few ways the experience has been changed for the better, these accurately show the steps NBC and The Voice have taken in progressing the brand. I absolutely think this has been successful, and I have enjoyed seeing more advertising and aspects of The Voice appearing throughout my everyday life. I know many people who have become fans of the show primarily thanks in part to the enhancements made to the social and consumer experience. They make their viewers feel worthy and wanted, which is the first step in maintaining a successful brand.

In terms of meeting the needs of the digital followers of the show, The Voice utilizes Social Media to convey their message through intriguing video clips and pictures. Through a quick glance at the shows Instagram profile, pictures of the coaches, contestants, and clips from recent episodes are found, which is what the viewer wants to see. Also, they provide special footage from the show, such as behind the scenes interviews with the coaches. Looking at how the experience currently is, I don’t think there is much else to be done to make it more efficient. Right now The Voice is one of the leading television shows in America and their use of digital media to convey their message to the fans is up to date and very well done.

As touched on earlier, The Voice is very effective through their use of social media, primarily through Twitter. One of the unique things the television show does that makes it stand out from others is how it combines the experience of watching on television to using Twitter. Any fan who has watched the show has seen how the tweets of coaches appear on the screen following a performance, which combines both worlds. I can’t think of another television show that combines both of these as well as The Voice, and they continue to develop more ways to integrate this into the show. Similarly, the mobile app for the show allows fans to vote to keep contestants on the show; straight from the app. Adding onto this, fans can also vote for fans, which brings them to their twitter account to cast their vote by sending a tweet.

To conclude, The Voice is one of the leading television shows in America today, and their use of digital media has made them stand out from the rest. It is clear that they are a leader in the technological-era, and they continue to adapt as technology advancements are made.

References:

The Voice. (n.d.). Retrieved March 29, 2017, from http://www.nbc.com/the-voice

The Voice – The Shorty Awards. (n.d.). Retrieved March 29, 2017, from http://shortyawards.com/8th/the-voice-3

 

Branding: A day in the life

Social Media continues to gain popularity and grow as time goes on, and it is a place where people go to connect with others. For me personally, I visit Facebook and Instagram the most often of the accounts I have. I enjoy these sites as it is easy to connect with family, co-workers and friends and stay up-to-date with what they are doing. Additionally, both of these sites allow users to privately message other people, which allow them to make connections and get to know others as well.

For the most part I have positive reactions when using digital media. I always enjoy seeing what others are up to and seeing updates from friends on the News Feed. Also, social media allows for us to know when our friends have birthdays and wish them a Happy Birthday. I think we all remember back to our days in elementary school when you would bring in treats to share for your class on your birthday, and having friends take the time to post on your timeline gives a little bit of a flashback to those days. Obviously there are some negatives when using certain types of digital media, which occurs when other people use these bases to post negative comments or their own beliefs. I think back to the past election and can remember the amount of people that shared their own thoughts and negative comments about either of the candidates. It became so burdensome that some people deleted their accounts, and others threatened to un-friend those who don’t have beliefs that line up with theirs. I don’t think this is proper use of Social Media and is something that I believe leads to negative reactions of social media.

I find that my needs are satisfied using digital media, and I think I find this with Facebook and Instagram over others like Twitter or Pinterest. These sites allow for friends to connect with others and share things they are interested about, which is what I find to be the purpose of the account. I also have experience using Facebook as a business, which I use to run an account for my bakery page, something I do as a hobby. This allows me to showcase my product, grow my business, and draw in more customers.

Needles Bakery LogoWhile I don’t usually receive emails from these companies for my personal accounts, I do receive weekly emails from Facebook for the Needles Bakery page. These emails show weekly involvement, and share information on new page likes, insights, and views. These allow me to see when my page is being noticed, and by what type of demographic.

I think the use of digital media in marketing today is at the highest it ever has been, and continues to grow. It has become very easy for followers to like or subscribe to an organizations page, which allows them to see any updates made to the page. This is certainly true in sports, as organizations use social media to share news, photos, and other behind the scenes footage. As newspapers tend to go unread, people now turn to digital media to get caught up on news, such as scores and headlines of their sports teams. Instead of waiting until the next day to learn about the news, it can now be done instantly by logging onto social media accounts and reading it there.

To conclude, digital media sites and applications continue to be downloaded and used by people from all around the world. This allows them to connect with others, meet new people, and follow what their friends are doing. As the digital world continues to progress and develop, I expect to see increased usage and newer ways to connect with others.