The Voice is one of the most popular television shows currently, and it draws in thousands upon thousands of viewers over the multiple nights per week it is aired. With a background of singing throughout my high school career and currently as a part of the choir at my church, I too am invested in the show, which features talent of all ages, genders, and genres. The star-studded panel of coaches is one of the many things people find entertaining about the show, as they bring an added step of entertainment to the show.
Looking at how the television show reaches their target audience, many wants and needs have been met to grow their brand and fan base. First and foremost, the panel of coaches already mentioned has been adjusted since the show premiered in 2011, to better fit current society and be equipped with some of the industry leading professionals. Stars such as Blake Shelton, Adam Levine, CeeLo Green, and Miley Cyrus, among others, have taken the role of mentoring young musicians and serving as a coach on the show. Currently the show features coaches Adam Levine, Alicia Keys, Blake Shelton, and Gwen Stefani. In addition to enhancing the in-show personnel, The Voice has made adjustments to include social media platforms as part of the show. Having additional outlets to expand the show, more people have been made aware of the program, and thus additional viewers have tuned in.
Continuing on how The Voice successfully met the wants and needs of the target audiences and also discussing how the social and consumer experience was addressed, there is much that goes into this. Looking at the connection between viewers and the show, many adjustments were made to enhance the experience. One way achieving this has been through the Skybox, which is an added part to the studio and show. In the skybox, the show frequently hosts well-known musicians, former contestants and others to the “Skybox”. When featuring this area, the host refers to social media accounts, such as Vine and Twitter, to go over backstage coverage and twitter chatter. Another part of updating the social experience has been through the official “Voice App”, which contains behind-the-scenes footage and the “Instant Save” during the show. The Instant Save has allowed fans to vote in real time on which contestant should remain on the show, by voting through the app.
One last way The Voice has addressed the social and consumer experience has been through social media platforms. With accounts on well-known platforms such as Facebook, Tumblr, Bitmoji, Twitter and Snapchat, viewer experience has become better through many new features and adjustments. Fans can now see themselves as contestants and coaches through use of Bitmoji and Snapchat, and can stay up to date with the latest GIFs on Tumblr. Also, twitter is arguably the most used platform, and tweets between coaches are sent out as the episodes air; sometimes even appearing on the screen! While I have only touched on a few ways the experience has been changed for the better, these accurately show the steps NBC and The Voice have taken in progressing the brand. I absolutely think this has been successful, and I have enjoyed seeing more advertising and aspects of The Voice appearing throughout my everyday life. I know many people who have become fans of the show primarily thanks in part to the enhancements made to the social and consumer experience. They make their viewers feel worthy and wanted, which is the first step in maintaining a successful brand.
In terms of meeting the needs of the digital followers of the show, The Voice utilizes Social Media to convey their message through intriguing video clips and pictures. Through a quick glance at the shows Instagram profile, pictures of the coaches, contestants, and clips from recent episodes are found, which is what the viewer wants to see. Also, they provide special footage from the show, such as behind the scenes interviews with the coaches. Looking at how the experience currently is, I don’t think there is much else to be done to make it more efficient. Right now The Voice is one of the leading television shows in America and their use of digital media to convey their message to the fans is up to date and very well done.
As touched on earlier, The Voice is very effective through their use of social media, primarily through Twitter. One of the unique things the television show does that makes it stand out from others is how it combines the experience of watching on television to using Twitter. Any fan who has watched the show has seen how the tweets of coaches appear on the screen following a performance, which combines both worlds. I can’t think of another television show that combines both of these as well as The Voice, and they continue to develop more ways to integrate this into the show. Similarly, the mobile app for the show allows fans to vote to keep contestants on the show; straight from the app. Adding onto this, fans can also vote for fans, which brings them to their twitter account to cast their vote by sending a tweet.
To conclude, The Voice is one of the leading television shows in America today, and their use of digital media has made them stand out from the rest. It is clear that they are a leader in the technological-era, and they continue to adapt as technology advancements are made.
The Voice. (n.d.). Retrieved March 29, 2017, from http://www.nbc.com/the-voice
The Voice – The Shorty Awards. (n.d.). Retrieved March 29, 2017, from http://shortyawards.com/8th/the-voice-3